What is 'Oomph'?

I was asked what I meant by 'more oomph' in relation to the ideal disability related message board. 

Oomph is what you want it to be. It can be an explosion of thoughts with political direction - a movement of ideas. Oomph can be incisive pieces of writing that capture the zeitgeist of disabled people, especially in these times of uncertainty in which we're living. Oomph may simply be a funny story or an inspirational yarn, the kind that slaps a smile on a gloomy kisser. Oomph may excite, delight, give respite, brighten and lighten, enthuse, stimulate, motivate, agitate and incite us into action, or even reaction!